mySAP CRM Overview
What is CRM?
Customer Relationship Management is a business strategy aimed at optimizing customer-facing activities for the greatest impact on business success.
Competitive Markets, demanding customers and the need to optimize internal processes put companies under great pressure. They are now looking for a software solution which provides seamless end-to-end integration, offers the functionality required by their industry and can be flexibly deployed.
This Manual on Introduction to mySAP CRM Overview(PDF) (contains Media and Text) covers:
- Introduction to mySAP CRM
- Foundation & Architecture
- mySAP CRM Analytics
- mySAP CRM Marketing
- mySAP CRM E-Commerce
- mySAP CRM Channel Management
- mySAP CRM Sales
- mySAP CRM Interaction Center
- mySAP CRM Service
- mySAP CRM Field Applications
- mySAP CRM for Industries
- mySAP CRM Implementation & Operation
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