What is CRM?
Customer Relationship Management is a business strategy aimed at optimizing customer-facing activities for the greatest impact on business success.

Competitive Markets, demanding customers and the need to optimize internal processes put companies under great pressure. They are now looking for a software solution which provides seamless end-to-end integration, offers the functionality required by their industry and can be flexibly deployed.

This Manual on Introduction to mySAP CRM Overview(PDF) (contains Media and Text) covers:

1. Introduction to mySAP CRM
2. Foundation & Architecture
3. mySAP CRM Analytics
4. mySAP CRM Marketing
5. mySAP CRM E-Commerce
6. mySAP CRM Channel Management
7. mySAP CRM Sales
8. mySAP CRM Interaction Center
9. mySAP CRM Service
10. mySAP CRM Field Applications
11. mySAP CRM for Industries
12. mySAP CRM Implementation & Operation

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